Build a brand identity – from the brand core to a visible presence
A brand identity connects what a company stands for with the way it speaks and looks. Grafikbuddy structures these layers: from target group, values and tone of voice, through imagery, to logo, colours and fonts. This creates a foundation against which you can align later decisions.
No credit card · adjustable step by step
Clarify the brand core
Record who your brand is for, which values it represents and which effect it should achieve.
Connect language and imagery
Document tone of voice, imagery and design principles together, instead of as separate individual decisions.
Apply the identity visibly
Transfer the defined foundations to the logo, brand guide and concrete design templates.
Brand building in understandable steps
- 1
Strategic basis
Describe your offer, target group, values and the perception you want for your brand.
- 2
Define the expression
Set tone of voice, colours, typography, logo and imagery so that they fit the basis.
- 3
Act consistently
Use the brand guide and templates to make the identity recognisable at recurring touchpoints.
Brand identity is more than visual design
Logo, colours and fonts make a brand visible. Brand identity additionally includes attitude, values, tone of voice and the experience people associate with the company.
Grafikbuddy helps you record these components in an orderly way and develop visual directions from them. The suggestions serve as a working basis and can be adapted to your own decisions.
The clearer the identity is described, the easier it is to assess new designs, texts and materials. If a decision fits the intended effect and the defined rules, it strengthens the shared brand presence.
Frequently asked questions
What belongs to a brand identity?
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Among other things: positioning, values, target group, tone of voice, visual design and the experiences people have with the brand.
What is the difference from corporate design?
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Corporate design is the visual part of the brand identity. The identity additionally includes strategic and linguistic components.
Can I represent an existing brand in Grafikbuddy?
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Yes. You can take over existing logos and brand values and add rules for colours, fonts, imagery and tone of voice.
Build your brand presence with Grafikbuddy.
Set up your brand and use logo, colours, fonts and templates in one place.
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