Corporate design & branding – explained simply
Guides for founders, freelancers and small businesses: from brand identity and colours to brand kits and consistent social media designs.
3 min readCreating your own corporate design: how a consistent brand presence comes together
You often recognise a company before you read its name: by its colours, its typeface or the way its images are designed. That is exactly what a corporate design is for. It forms the visual foundation of a brand presence and helps you look consistent on your website, business card, invoice and social media.
Read more
2 min readBuilding a brand identity: more than just a logo
A strong brand is not made of a nice logo alone. It has a recognisable attitude, speaks to particular people and conveys a consistent picture across different touchpoints. This combination is called brand identity.
Read more
2 min readCreating a brand kit: all brand elements in one place
If you create designs regularly, you know the problem: the logo is in several folders, the right colour has to be searched for, and the last social media post suddenly used a different font. A brand kit solves exactly this organisation problem.
Read more
2 min readBranding for freelancers: professional presence with clear foundations
As a freelancer you rarely have a large marketing team. Still, customers expect understandable offers and a trustworthy presence. Good branding helps your business become recognisable and communicates your services clearly.
Read more
2 min read9 typical corporate design mistakes and how to avoid them
A logo can be successful and the overall brand presence can still look inconsistent. This often is not caused by a single poor design, but by many small decisions that do not fit together.
Read more
3 min readChoosing brand colours: a palette that fits your business
Colours shape the first impression of a brand presence. They help to order content and make it recognisable. But which colour is right for your business? There is no universal answer. What matters is that the palette fits the brand and works in practice.
Read more
2 min readCreating social media designs: recognisable instead of new every time
Regular social media posts take time – especially if colours, fonts and layouts are chosen anew for every post. A simple design system helps. It creates a recognisable presence without every post having to look identical.
Read more
From reading to doing
In Grafikbuddy you set your logo, colours and fonts – the templates apply them automatically.